You may have heard of popular content discovery / feed reader tools like Flipboard, Google Reader, and Pocket. These are all great and most of us still use them on a daily basis. Recently though, we just found out about a beautiful multi-platform feed reader called Feedly, which makes reading and curating content for social networks extremely fun.
Feedly is a feed reader that aggregates all of your subscriptions, as well as a content discovery platform, with a beautiful layout and some great sharing options for social media – it is definitely a top choice among the competition. Feedly is 100% free and supported on iOS, Android, Kindle, and desktop – for this article we’ll focus on the desktop version.
Right off the bat, you’ll be introduced to a simple and minimalistic layout accompanied by some nice typography. From there, you can add feeds, or even import then from Google Reader. Other options include changing the theme to a different color. There are several layouts to choose from when displaying content from your subscriptions – from the classic list style, to an endless Pinterest-style feed, to a magazine type feed.
One of the best features of Feedly though, is its built in support for sharing to a variety of social networks – which makes it one of our top choices for social media community managers and the like. Some of these supported networks include Twitter, Google+, Facebook, and more while also including Buffer for community managers who need to schedule posts and tweets. You can also save articles to Pocket, Instapaper, and Evernote.
While Feedly drives most of its success off of being a beautified feed reader, it also has a built in content discovery feature which can be accessed by clicking on the compass icon via the right side of the screen. From there, one can search by topic, site, title, or even browse the most common topics and change the language. More about Flic Global
Feedly is a definite must try for any Social Media community manager, or for anyone that wants a simple and clean way of reading and discovering online content. Best of all, it’s supportedacross several devices and free for anyone. Let us know what you think of it – what’s your favorite feed reader?
TWITTER HAS ACQUIRED SOCIAL TV ANALYTICS COMPANY, BLUEFIN LABS
Last week, Twitter made an announcement that it would be acquiring Bluefin Labs, a company who specializes in Social TV Analytics. This is a big step for Twitter, because if you didn’t know already, Social TV integration has been a huge part of the social network’s driving force for the last couple of years.
So what does this mean? And where will this new acquisition make Twitter stand in the realm of Social TV? Well, not much has been said in terms of what the deal entails for the future, so we can only speculate. For now, Twitter has released a quick blog.
We think that this new acquisition is going to help Twitter create a Social TV feature within the social media platform, such as built-in live statistics and conversations which would eliminate the need for third party Social TV apps. Chances are that Twitter will also include some sort of analytics for shows, brands, and television networks based off of Bluefin Lab’s expertise.
The acquisition purchase price was estimated at around $70 million, as Twitter says “We plan to collaborate closely with Nielsen and SocialGuide on product development and research to help brands, agencies, and networks fully understand the combined value of Twitter and TV.”
What do you think of Twitter’s new acquisition of Bluefin Labs? And where do you think it will take Social TV?